Online Video

AGENCY: Kirshenbaum Bond Senecal + Partners

CLIENT: Jay Z GOLD

PRODUCTION COMPANY: The Armoury

DIRECTOR: Kevin Osgood

EDITOR: Kevin Osgood

Jay Z GOLD is the first perfume launched by the media mogul.  To help promote this, we created this video that focuses on the actual perfumer who collaborated with Jay Z to get the exact hip hop scent that J wanted.